Marketing Fundamentals

September 25, 2008

July 31, 2008

July 23, 2008

  • The 1st Job of Every Marketer Is…

    The first job that any marketer must accomplish is simple–GET ATTENTION.
    Until you have someone's attention, nothing else matters. Your products don't matter. (…)

July 22, 2008

  • Do You Market for Applause or Revenues?

    To oversimplify, the world of marketing breaks down into two camps, those that market for applause, admiration, and awards, and those that market to generate revenues. (…)

July 7, 2008