September 25, 2008
- How NOT to Market a $700 Billion Bailout Package
Price Tag: $700 Billion
What You Get: Unclear
This is not a great way to market a $700 billion bailout package. Wall Street is in turmoil. (…)
July 31, 2008
- How to Market Pole Dancing… Yes, Pole Dancing
A recent New York Times Article, From the Erotic Domain, an Aerobic Trend in China, talks about a interesting marketing case study that's actually relevant to all of us. (…)
July 23, 2008
- The 1st Job of Every Marketer Is…
The first job that any marketer must accomplish is simple–GET ATTENTION.
Until you have someone's attention, nothing else matters. Your products don't matter. (…)
July 22, 2008
- Do You Market for Applause or Revenues?
To oversimplify, the world of marketing breaks down into two camps, those that market for applause, admiration, and awards, and those that market to generate revenues. (…)
July 7, 2008
- It's Hard To Market Crap
Guy Kawasaki often says, it's hard to market crap. (…)
