September 30, 2008
- The Wall Street Bailout: A Credibility Crisis of Epic Proportions
Yesterday's defeat of the "bailout" package isn't just a financial crisis, it's a credibility crisis of epic proportions. (…)
September 25, 2008
- How NOT to Market a $700 Billion Bailout Package
Price Tag: $700 Billion
What You Get: Unclear
This is not a great way to market a $700 billion bailout package. Wall Street is in turmoil. (…)
July 17, 2008
- How to Reach C-Level Executives
A recent Forbes.com and Gartner Group survey of C-Level executives concluded that this coveted audience has stopped reading offline media and can be found primarily online. (…)
