Positioning

September 18, 2008

  • This is So Cool…

    I saw the coolest thing on the NY Times site today. It's a desk that's meant to be used while standing that has a treadmill underneath. (…)

August 15, 2008

  • The World's Greatest Niche Market

    I read the most hilarious marketing case study article in the New York Times the other day. It's from an article titled Music Retailer Thrives Serving Captive Audience. (…)

July 24, 2008

  • Communicate Your Unique Advantage… Constantly

    To market effectively, you need a great product and something unique you can take to the market, preferably something unique the market actually values. But even that's not enough. (…)

July 16, 2008

July 12, 2008