September 18, 2008

Marketing During a Crisis

A few days ago, chaos reigned on Wall Street. When Lehman's CEO made his earnings call announcement, I was in the satellite studio for the Fox Business Network standing by for a segment on how banks should market themselves in a crisis. My segment got pushed back by a few minutes while Fox broadcast the Lehman call live.

Little did I know at the time that that conference call would mark the beginning of what has been a extremely chaotic few days on Wall Street. If you ever find yourself in a crisis, the following segment on Fox Business, where I appeared as a guest expert, covers this topic.

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Filed under Case Studies by Victor Cheng

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