Bookmercial Productions Press Room

Bookmercial Productions was founded by Victor Cheng, inventor of the Bookmercial (rhymes with infomercial), and author of Bookmercial Marketing: Why Books Replace Brochures in the Credibility Age.

Victor Cheng appears frequently as a televised marketing expert for the Fox Business TV network. He also has appeared on ABC Radio, CBS Radio, ESPN Radio and has been quoted in The Wall Street Journal, Smart Money, Inc.com, MSNBC.com, AOL.com, TheStreet.com, Selling Power Magazine and DM News.

Victor Cheng has been a featured speaker at Harvard Business School, is a former McKinsey & Company consultant, and has a B.A. in Economics and an M.A. in Sociology from Stanford University.

Television Clips

Radio Interview Clips

Print Media Appearances

Press Releases

 

Contact Information

Victor Cheng
650-941-2190
victor@bookmercial.com

Areas of Expertise for Interviews

  • Credibility: How to Establish it When You Don't Have Any
  • How to Use Books as a Marketing Tool
  • 5 Ways to Market Your Business in a Recession
  • 7 Ways to Turn Yourself Into an Authority Figure in Your Industry
  • How to Market in the "Do Not Market to Me" Economy

Other Resources

About Victor Cheng and Photos

Victor Cheng is the inventor of the Bookmercial, an innovative way to promote your company through ghostwritten books, and the author of Bookmercial Marketing: Why Books Replace Brochures in the Credibility Age. He has been a featured speaker at Harvard Business School, is a former McKinsey & Company consultant, and is a graduate of Stanford University.

About Bookmercial Productions

Bookmercial Productions writes, designs, publishes, distributes and promotes ghostwritten books for clients to help them differentiate themselves from the competition, establish instant market credibility and attract presold prospects for high-priced, complicated products and services. For more information visit: www.bookmercial.com, www.bookmercial.com/blog, or www.bookmercial.com/press