Bookmercial Productions Press Room
Bookmercial Productions was founded by Victor Cheng, inventor of the Bookmercial (rhymes with infomercial), and author of Bookmercial Marketing: Why Books Replace Brochures in the Credibility Age.
Victor Cheng appears frequently as a televised marketing expert for the Fox Business TV network. He also has appeared on ABC Radio, CBS Radio, ESPN Radio and has been quoted in The Wall Street Journal, Smart Money, Inc.com, MSNBC.com, AOL.com, TheStreet.com, Selling Power Magazine and DM News.
Victor Cheng has been a featured speaker at Harvard Business School, is a former McKinsey & Company consultant, and has a B.A. in Economics and an M.A. in Sociology from Stanford University.
Television Clips
Radio Interview Clips
- The Small Business Advocate Show w/Jim Blasingame (A Top 100 Radio Talk Show),
- ESPN Radio, Viewpoint with Jean Dean: The Image and Branding Power of Books in the Credibility Age
- CBS Radio: The Impact of Books on the US Presidential Election
- ABC Radio Networks: Credibility & Confidence Issues During The Wall Street Crisis
- Business Strategies for Surviving a Recession
Print Media Appearances
- The Wall Street Journal: How Small Business Can Survive and Thrive in Economic Hard Times
- Inc Magazine: Wall Street vs. Main Street
- Smart Money: 5 Survival Tips for Entrepreneurs
- The Wall Street Journal: Tough Times Call for New Ideas
- MSNBC.com: Some Businesss Changing for Obama
- TheSteet.com: The Top 12 Pitfalls of Starting a Business
- Inc Magazine: Putting a Price on Software Savings
- AOL.com: When 110% is Too Much
- Small Business Digest: Companies Can Generate Sales With Book That Highlights Expertise
- eSearch: Making the Top Ten: Topgrading for Companies and Candidates
Press Releases
Contact Information
Victor Cheng
650-941-2190
victor@bookmercial.com
Areas of Expertise for Interviews
- Credibility: How to Establish it When You Don't Have Any
- How to Use Books as a Marketing Tool
- 5 Ways to Market Your Business in a Recession
- 7 Ways to Turn Yourself Into an Authority Figure in Your Industry
- How to Market in the "Do Not Market to Me" Economy
Other Resources
About Victor Cheng and Photos
Victor Cheng is the inventor of the Bookmercial, an innovative way to promote your company through ghostwritten books, and the author of Bookmercial Marketing: Why Books Replace Brochures in the Credibility Age. He has been a featured speaker at Harvard Business School, is a former McKinsey & Company consultant, and is a graduate of Stanford University.
About Bookmercial Productions
Bookmercial Productions writes, designs, publishes, distributes and promotes ghostwritten books for clients to help them differentiate themselves from the competition, establish instant market credibility and attract presold prospects for high-priced, complicated products and services. For more information visit: www.bookmercial.com, www.bookmercial.com/blog, or www.bookmercial.com/press